Marketing in Ten Easy Steps
ISBN: 978-0-9807532-3-3
Pages: 128pgs
Format: Paperback
Genre: Non-fiction: marketing, business, publicity
Price: $18.50* online price inc postage Aust-wide
Bulk discounts available. Email for more details: atlas [at] atlasproductions.com.au
About the Author: Helen Kaye has worked in marketing in Australia for over 25 years including roles with News Ltd, the Seven Network and in the public sector. She and has lectured in marketing at TAFE and local colleges.
Helen is postgraduate degree qualified in Communication. She is available for guest speaking.
According to Marketing lecturer, Helen Kaye, consumers, particularly the younger generation, are very savvy when it comes to marketing and no longer believe everything that is ‘sold’ to them.
So now, more than in any other generation, you need to be very smart, accurate and defined with your marketing.
This workbook will help small business operators prepare a step-by-step marketing plan for their product or service.
Good practitioners apply a toolbox of marketing competencies to increase exposure for their brand, find aligned sponsorship, gain from promotional and publicity opportunities and reach clients.
In this workbook, Helen Kaye will touch on some fundamental marketing concepts and provide examples to get business owners started.
RRP $19.95 available now in bookstores