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Marketing in Ten Easy Steps
ISBN: 978-0-9807532-3-3
Pages: 128pgs
Format: Paperback
Genre: Non-fiction: marketing, business, publicity
Price: 50% offer — $10 inc postage Aust-wide
Subscribe to our monthly newsletter (on our 'Home' webpage) and you can purchase "Marketing in Ten Easy Steps" for just $10 including postage Aust-wide, while stocks last.
According to Marketing lecturer, Helen Kaye, consumers, particularly the younger generation, are very savvy when it comes to marketing and no longer believe everything that is ‘sold’ to them. Now, more than in any other generation, you need to be smart, accurate and defined with your marketing.
This workbook will help small business operators prepare a step-by-step marketing plan for their product or service. Good practitioners apply a toolbox of marketing competencies to increase exposure for their brand, find aligned sponsorship, gain from promotional and publicity opportunities and reach targetted clients.
In this workbook, Helen Kaye will touch on some fundamental marketing concepts and provide examples to get business owners started.
RRP $19.95 available now in bookstores.